Privacy Policy

We use cookies (and equivalent technologies) to collect and analyze information on our Website’s performance and to enable the Website to function. Cookies also allow us and third parties to tailor the ads you see when you visit our Website and other third party websites in the same online network, including social networks. By clicking ‘Agree’, you agree to these uses of cookies. If you do not agree or if you would like more information, you can manage your cookie preferences by clicking the link provided.

Cookie Policy and Preferences

On your first visit to this Website you were asked (by a notification banner) to accept our use of cookies and similar technologies and we’d like to explain how we use these technologies.

To learn about what cookies and similar technologies are, we recommend that you visit the following third party website: www.allaboutcookies.org

Like many websites, we use cookies for a variety of purposes. Some cookies are necessary for the functionality of the Website, others log data about your device hardware and your interaction with our Website.

We use cloud based servers hosted by third party service providers (which may be located outside the EEA) to collect Website traffic information.

On this Website we use:

Functional cookies

These cookies are required for basic Website functionality and are therefore always enabled. For instance when you exit our cookie banner a cookie is dropped on your device reminding your browser not to re-serve this pop-up box when you later visit this Website.

Performance cookies

Analytics

We use Google Analytics to collect information about how visitors use and interact with our Website. The cookies collect information about:

  • the number of visitors to our Website,
  • the pages or content with the most traffic,
  • approximately where in the world you are visiting the Website from; and
  • how you have found our Website e.g. from a direct search; link on a third-party website; or link in one of our emails.

We use this information to help improve the Website, for instance by prioritizing updates of the most read content or the most used functionality.

Content testing

If we are working on updates to our Website we occasionally display original content to some visitors and updated content to other visitors to help us assess which version best optimizes user experience. When we do this we drop a cookie on your device to remember which version of the page you were served.

Advertising and campaign cookies

Social media cookies

Sometimes we pair up with social media partners such as Facebook, Yahoo and LinkedIn who drop cookies on your device when you visit our Website in order to remember that you have looked at our Website/expressed an interest in our products (“Third-party cookies”). This means that when you later visit these third party websites, or visit a website which has agreed to host adverts for our online advertising platform, the adverts displayed to you are more tailored to your apparent interests. If you click on these adverts they will re-direct you back to our Website.

Our third-party partners may pass us information about the total number of views, shares, and click-throughs these adverts have received.

Conversion tracking

In order to see how successfully our marketing campaigns or other website goals are performing we sometimes use conversion pixels, which fire a short line of code to tell us when you have clicked on a particular button on our Website or reached a particular page (e.g. a thank you page once you have completed the procedure for downloading content or have completed one of our forms).

Unless otherwise specified the above cookies remain when you close your browser.

CookieTypeDurationDescription
_gathird party2 yearsThis cookie is a Google Analytics persistent cookie which is used to distinguish unique users.
_gat_gtag_UA_135221328_1third party1 minuteUsed by Google Analytics to throttle request rate.
_gat_gtag_UA_90576680_1third party1 minuteUsed by Google Analytics to throttle request rate.
_gidthird party1 dayUsed by Google Analytics to distinguish anonymous users.
cookielawinfo-checkbox-necessarypersistent1 yearUsed by the Cookie law banner to store necessary cookies
cookielawinfo-checkbox-non-necessarypersistent1 yearUsed by the Cookie law banner to store non-necessary cookies
pardotsessionWhen the browsing session endsA session cookie named pardot is set in your browser while you’re logged in to Pardot as a user or when a visitor accesses a form, landing page, or page with Pardot tracking code. The cookie denotes an active session and isn’t used for tracking.
visitor_id73292third party10 yearsThe visitor cookie includes a unique visitor ID and the unique identifier for your account. For example, the cookie name visitor_id12345 stores the visitor ID 1010101010. The account identifier, 12345, makes sure that the visitor is tracked on the correct Pardot account. The visitor value is the visitor_id in your Pardot account. This cookie is set for visitors by the Pardot tracking code.
visitor_id73292-hashthird party10 yearsThe visitor hash cookie contains the account ID and stores a unique hash. For example, the cookie name visitor_id12345-hash stores the hash “855c3697d9979e78ac404c4ba2c66533”, and the account ID is 12345. This cookie is a security measure to make sure that a malicious user can’t fake a visitor from Pardot and access corresponding prospect information.

Using the following link you can adjust your previous Cookie settings

Show Cookie Privacy bar